When I launched into this indie publishing project there
were many things I wasn’t sure of – how to format a Kindle book for example. Or
how to build a mailing list. Or, you know, how to sell books. I’m learning all
this as I go.
One thing I was sure of though, was that I wanted a strong
brand. I know that repeat readers are the lifeblood of the indie author and one
way to get your readers’ loyalty is to have a clear and recognizable brand.
Cover Your Dreams Designs was my go to choice for this
project. I loved the branding CYD had done for CC Mackenzie across her three
series. I had a number of series in mind so I knew I needed something similar.
CYD develops brands at several levels, depending on the
need. I wanted an author brand, a distinct look for each genre I was working
in, and each series would require its own brand.
Beginning with the author name – we searched for a font.
Something simple but with a little twist. When we found Baron Neue we were
delighted, particularly with the interesting way the R looked. It was exactly
what we needed to make my name stand out.
BIBI RIZER
To add a little extra, CYD chose to color the Z in a shade
to match the cover designs.
Now, I’m going to write in various genres. So far I have three
series underway, each in its own genre. There’s the Fireworks series which is contemporary
New Adult, The City of Dark Pleasures which is future-punk erotic romance, and
The Vikings of Vinland, which is historical New Adult romance.
At the level of genre the choice we made was to do minor
variations to the author name. In the historical romances the author name will have
a weathered texture. In the contemporary New Adult the author name will be un-textured.
If I ever get to my paranormal romances the author name will have a little
glow. For the future-punk books the
covers will have a limited palette. Black and White and red for The City of
Dark Pleasures. Other simple color palettes will be used for later series.
Finally each series has its own distinct look. The Fireworks
series is defined both by the layout and elements in the image – a kissing
couple to the bottom left, fireworks in the sky – and by the overall design of
the fonts and lettering. The title is in
two fonts (the actual titles are also part of the brand – Electrify Me, Objectify
Me etc). The series title goes in the bottom right with a little firework of
its own. This series will end up being very recognizable.
The Vikings of Vinland has its series title in the top
right. In addition the covers will all have a depth to them, as well as similar
coloring and of course the distinctive font.
The City of Dark Pleasures uses the striking black, white
and red palette to define the series, along with the clever composite images.
Overall, I'm thrilled with the plan CYD has laid out for me. Now if I could just figure out how to get CreateSpace to work...
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Need a cover? Please visit the wonderful Cover Your Dreams Design
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